SEMA Show 2026
Tue, Nov 3 9:00 AM – Fri, Nov 6 4:00 PM PST
Details at a glance
SEMA Show 2026 is a overland adventure on Tue, Nov 3 9:00 AM – Fri, Nov 6 4:00 PM PST (Pacific Standard Time) at Las Vegas Convention Center, Las Vegas, Nevada. Cost: See pricing details below.
- What
- Overland Adventure
- When
- (Pacific Standard Time)
- Where
- Las Vegas Convention Center, Las Vegas, Nevada
- Cost
- See pricing details below
- Organizer
- SEMA
- How to register
- Register on the organizer's site
The automotive aftermarket trade show takes over the Las Vegas Convention Center, with a large share of off-road and 4x4 products on display.
<p>SEMA is described as the automotive aftermarket's Super Bowl. Off-road and 4x4 products make up a massive portion of exhibitor space, including tires, suspension systems, armor and lighting.</p><p>The main trade show (Tuesday-Thursday) requires industry credentials. SEMA Fest on Friday is open to the public with concerts, showcases and vendors.</p><p>The SEMA Show takes place November 3-6, 2026 at the Las Vegas Convention Center. It is a trade-only event and only open to the general public on Friday, November 6.</p><p>Show hours: Tue. Nov 3, Wed. Nov 4 and Thu. Nov 5, 9:00am - 5:00pm; Fri. Nov 6, 9:00am - 4:00pm.</p><p>Attendees can see thousands of product innovations from new and iconic exhibitors, experience the latest custom vehicle trends, and access 99+ free professional education sessions.</p>
Pricing details
Attendee and spouse registration: $50 (May 4–June 26, 2026), $75 (June 27–September 25, 2026), $100 (after September 25 through November 6, 2026). Non-Exhibiting Company (NEC) and spouse, Financial Investment Services, Manufacturer/Supplier/Buyer, and Vehicle/Manufacturer/OEM: $399 per person. Lost badge reprint: $100 ($399 for the $399 categories). Exhibitor and exhibitor media over badge allotment: $50 (May 4–June 26), $75 (June 27–October 28), $100 (October 29–November 6). Feature vehicle badges: $75. Show attendance is limited to qualified automotive aftermarket professionals.
- #trade show
- #off-road
- #4x4
- #sema fest