SEMA Show 2026 Truck and Off-Road Section: What's on the Floor

One million square feet of indoor space is a lot of floor. Pack shoes you trust, because SEMA says exhibitor commitments for the 2026 show have passed that mark, with more than 2,000 brands expected.

The show runs November 3-6 in Las Vegas, and SEMA has now previewed the truck and off-road side of it. Here's what the organizers say is coming.

Where to find the dirt-road stuff

The Trucks, SUVs & Off-Road section lives in the West Hall of the Las Vegas Convention Center. SEMA describes the range as running from off-road upgrades all the way to fully equipped overlanding systems. So whether your rig needs a lift or a whole traveling campsite, the section aims to cover it.

Right next door is an expanded Powersports, SxS & Lifestyle area, which SEMA says features adventure lifestyle brands. That's handy if your trail crew has a side-by-side or two in the mix.

The names anchoring the section

SEMA lists these long-time exhibitors in the truck section:

• ARB 4X4 Accessories
• FOX
• Lippert Automotive
• RealTruck
• Westin
• Yakima

The release doesn't say what any of them are bringing. For now it's a roster, not a product list.

The money behind the mud

SEMA leans on its recent Market Report for context, and the numbers explain why this section gets a prime hall.

• Pickup trucks: $15.0 billion, which is 30% of specialty-equipment spending and makes them the largest aftermarket vehicle segment.
• Suspension products: $3.15 billion.
• Off-road and oversize tires: $2.23 billion.

Those are big checks written for parts that mostly live under the truck, where nobody sees them until the trail gets interesting.

The report also notes growth in racks, cargo-management systems, roof-mounted carriers and rooftop tent platforms. SEMA ties that to more owners outfitting their vehicles for travel and outdoor recreation. Anyone who has watched a roof rack grow a tent, a awning and a fuel can over a few seasons will not be shocked.

Beyond the booths

SEMA also lists several show features: the New Products Showcase, Battle of the Builders, the ADAS Showcase and FutureTech Studio. ADAS stands for advanced driver-assistance systems, the sensors and cameras on modern vehicles. The release doesn't spell out what each feature will include, so check the schedule before you plan your day around any of them.

The takeaway for wheelers and campers

If suspension, tires, racks or rooftop tent platforms are on your wish list, this section is lined up as a one-stop look at what the aftermarket world is working on. The Market Report numbers suggest those categories are where plenty of owners are putting their attention. Registration is open online through SEMA.

Map out the West Hall first, then the rest. A million square feet doesn't walk itself.

Source: Specialty Equipment Market Association (SEMA). Photo by Gian Gomez on Unsplash.